How a Sialkot Student Made Rs. 1.2 Lakh Selling Printable Templates Online (Complete Case Study)

Introduction

Digital products are becoming one of the fastest, easiest, and most profitable ways to earn online — and the best part is:
📌 You don’t need investment.
📌 You don’t need experience.
📌 You don’t need technical skills.

This case study shows how “Hassan Raza,” a 20-year-old student from Sialkot, made Rs. 1,20,000 in just 45 days by selling simple printable templates on the internet.

He didn’t know graphic designing.
He didn’t have a laptop initially.
He didn’t even know what “printables” meant.

But today, he earns a stable online income — and this case study reveals exactly how he did it.

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⭐ Who Is Hassan? (Background Story)

• Name: Hassan Raza

• Age: 20

• City: Sialkot

• Education: B.Com 1st year

• Skills: Basic Canva knowledge

• Goal: Make side income to support studies

Hassan wanted something he could do part-time, with zero investment, and without needing advanced skills.

That’s how he discovered the booming “Printables Market.”

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⭐ What Are Printable Templates?

Printables are ready-made digital designs that customers download and print.

Examples:

• Wedding invitations

• Resume templates

• Student planners

• To-do lists

• Budget sheets

• Certificates

• Social media calendars

• Classroom worksheets

• Coloring pages for kids

These products sell massively on:

• Etsy

• Gumroad

• Payhip

• Pinterest traffic websites

• Facebook groups

Since printables cost nothing to reproduce, profit margins are very high.

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⭐ How Hassan Got the Idea

Hassan was scrolling Pinterest when he saw:

📌 “Printable Student Planner – $4.99”
📌 “Wedding Card Template – $7.00”
📌 “Islamic Planner Printable – $3.50”

He clicked comments — people were buying.

He said:

“If others can sell templates, why can’t I?”

He opened Canva, searched “printable template”, and got hundreds of editable designs.

That’s when he started.

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⭐ Hassan’s Step-by-Step Strategy (Full Breakdown)

Step 1 — Choosing High-Demand Niches

He focused on 3 profitable niches:

✔ Students

• Study planners

• Timetable sheets

• Assignment trackers

✔ Couples / Events

• Wedding invitation cards

• Baby shower templates

✔ Office / Business

• Invoice templates

• Monthly budget sheets

These niches have huge demand in Pakistan + international markets.

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Step 2 — Creating Templates Using Canva

Hassan created:

• 25 student printables

• 10 wedding card designs

• 15 budget sheets

• 12 business templates

Total = 62 templates.

He used:

🎨 Canva free templates
🖼️ Minimalist fonts
📄 A4 or US Letter size
⏳ 5–15 minutes per template

Zero design experience required.

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Step 3 — Uploading on Gumroad

Gumroad is perfect for Pakistanis because:

✔ No PayPal required
✔ Auto file delivery
✔ Accepts card payments
✔ Payouts directly to Pakistani bank or Payoneer

Hassan created:

• Digital store

• Product descriptions

• Preview images

• SEO-friendly titles

Example title he used:
“Aesthetic Student Study Planner – 24 Pages – Printable PDF”

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Step 4 — Promoting Templates on Pinterest

Pinterest = goldmine for printables.

Hassan created:

• 3 pins per product

• Long vertical images

• SEO keywords (planner, budget sheet, printable)

One pin went viral → 19,000 impressions in 7 days → sales started rolling in.

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Step 5 — Using Facebook Groups

He joined:

• Student groups

• Wedding planning groups

• Business / office groups

• Printable craft groups

He posted sample templates + pricing:

💡 “100% editable
📩 Instant PDF
💰 Rs. 200 only (Pakistani customers)”

Local customers began buying.
He accepted payments through:

• JazzCash

• Easypaisa

• Bank transfer

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⭐ Hassan’s Earnings Breakdown

🔵 International Sales (Gumroad)

Template Type	Sales	Avg Price	Total
Student Planners	48	$4.99	$239.52
Wedding Invitations	19	$5.99	$113.81
Business Templates	22	$3.99	$87.78
Budget Sheets	31	$2.99	$92.69

📌 Total International Revenue: $533.80
(Approx. Rs. 1,49,460)

Gumroad fee = 8–10%

Net earning: Rs. 1,34,000 approx.

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🟢 Local Pakistani Sales (JazzCash/Easypaisa)

• Total templates sold: 142

• Average price: Rs. 150–200

• Total local revenue: Rs. 28,000+

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⭐ Grand Total = Rs. 1,62,000

⭐ Net Profit (After fees) = Rs. 1,20,000+

All this without investment, without ads, without advanced skills.

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⭐ Why This Worked for Hassan

✔ Zero investment

He only used free Canva + Gumroad.

✔ Evergreen products

Planners, wedding cards, business templates — always in demand.

✔ International buyers

Dollar-based sales = high income.

✔ Pinterest traffic

A single pin can bring thousands of visitors.

✔ Digital product = unlimited copies

No shipping, no stock, no returns.

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⭐ Hassan’s Advice for Beginners

Here are his best tips:

1. Start with 20 templates minimum.

More products = more money.

2. Keep designs simple.

Minimalist printables sell best.

3. Use Pinterest — it’s the #1 platform for printables.

4. Use SEO words in titles

“Planner, printable, PDF, minimal, modern, aesthetic.”

5. Offer bundle packs

Bundles can make 10× more sales.

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⭐ How YOU Can Start This Business Today

You need only 3 things:

1. Canva account (free)

2. Gumroad or Payhip store (free)

3. Pinterest account (free)

Make 10 templates per day → in 1 week you’ll have 60+ like Hassan.

This is one of the most profitable side hustles in Pakistan.

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⭐ Final Words

Hassan’s story proves that:

💡 You don’t need skills to start.
💡 You don’t need money to start.
💡 You just need consistency & creativity.

If a student from Sialkot can earn Rs. 1.2 lakh selling simple digital templates —
you can too.