How a Faisalabad Girl Built a Rs. 80,000/Month Income Using Canva Templates

(Step-by-Step Case Study for Beginners)

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Introduction

In 2023, Canva templates quietly became one of the easiest digital products for Pakistanis to sell globally. But in 2024–25, the demand exploded — and one young girl from Faisalabad used this opportunity to build a steady Rs. 80,000/month income from home.

This is the inspiring case study of Ayesha, a 22-year-old student who started with zero design experience and turned Canva into a profitable online business.

Her journey proves one thing:
🚀 You don’t need advanced skills — you only need consistency and the right strategy.

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Part 1 — Ayesha’s Background

• Age: 22 years

• Location: Faisalabad

• Skill level before starting: Beginner

• Starting investment: 0 Rs.

• Tools she used:
  ✔ Canva Free
  ✔ Etsy
  ✔ Pinterest
  ✔ ChatGPT for writing

• Niche she selected:
  Business & Productivity Templates

Before this, she only used Canva for college presentations and didn’t know people bought templates online.

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Part 2 — How She Discovered the Opportunity

Ayesha was scrolling Pinterest in July 2024 when she noticed that many pins were linked to Etsy listings selling digital planners.

She checked the listings:

• Minimalist business planners

• Social media packs

• Resume templates

• Invoice templates

• Eid, Ramadan & Nikah printables

Almost all were made in Canva.

She checked their sales:
💡 Some sellers were earning $5,000–$15,000/month only from templates.

This opened her eyes.

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Part 3 — Her First 30 Days (Zero to First Sale)

Step 1 — Choosing the Right Profitable Niche

Ayesha analyzed what niches had:

• High demand

• Low competition

• Repeat buyers

She shortlisted:

• Small business templates

• Instagram post packs

• Resume templates

Then she picked Business Templates because:

• They sell all year

• Businesses need fresh designs

• Low competition in Pakistan-style minimalist designs

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Step 2 — Creating Her First 10 Templates

Using Canva Free, she created:

1. Business Planner (20 pages)

2. Small Business Invoice

3. Social Media Content Calendar

4. Instagram Post Kit

5. Printable To-Do List

6. Monthly Budget Tracker

7. Ramadan Meal Planner

8. Wedding Budget Sheet

9. Student Study Planner

10. Ebook Template

She didn’t copy anyone — she opened 4–5 listings for inspiration, then created her own style.

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Step 3 — Opening an Etsy Shop

She created her Etsy shop in 15 minutes:

• Shop name: FaisalabadDesignCo

• Listings uploaded: 10

• Price per template: $3.99–$6.49

• Payment method: Payoneer

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Step 4 — Getting Traffic Using Pinterest

Etsy alone wasn’t giving her views, so she created a Pinterest account:

• 120 pins made using Canva

• Daily posting for 20 minutes

• Linked every pin to her Etsy listing

• Used keywords like:
  “Small business planner printable”
  “Instagram templates for coaches”
  “Minimalist business templates”

On day 26, one of her pins went small viral and brought 315 visitors to her Etsy shop.

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Step 5 — Her First Sale

On day 28, she got her first sale:

🎉 $4.19 from a Small Business Invoice Template.

Her reaction?
“Bas yehi moment ne mujhe motivate kar diya ke ye business real hai.”

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Part 4 — Scaling to Rs. 80,000/Month

Once she understood what sells, she doubled down.

1. She created 60 templates

Within 5 months she had:

• 12 planners

• 14 business templates

• 20 Instagram packs

• 6 student planners

• 8 minimalist templates

More listings = more chances of sales.

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2. She niched down further

She noticed:

• Business templates = highest sales

• Instagram packs = fastest repeat buyers

So she focused 70% effort on these.

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3. She optimized keywords

She used Etsy SEO tools to find keywords like:

• "Small business planner printable"

• "Instagram template bundle"

• "Digital business kit"

This helped her rank higher.

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4. She added bundles (High profit!)

Bundling 6 templates together:

• Cost: zero

• Selling price: $12.99 – $19.99

Bundles became her highest revenue source.

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5. She used social media to drive traffic

Platforms she used:

• Pinterest

• Instagram Reels showing template creation

• TikTok tutorials on Canva

Her Pinterest grew to 110,000 monthly views.

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Part 5 — Earnings Breakdown

Monthly revenue snapshot:

Month	Templates	Total Sales	Earnings (PKR)
Month 1	10	1 sale	Rs. 1,150
Month 2	18	9 sales	Rs. 13,200
Month 3	30	18 sales	Rs. 27,800
Month 4	44	38 sales	Rs. 58,000
Month 5	60	51 sales	Rs. 80,000
Month 6	70	64 sales	Rs. 92,000

Her average income now:
💰 Rs. 75,000 – Rs. 95,000 per month (completely passive)

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Part 6 — What You Can Learn From Ayesha

✅ Start with simple templates

You don't need advanced design skills.

✅ Use Pinterest + Etsy combo

This is the most powerful method for selling printables.

✅ Create in batches

Upload 25–50 items for consistent sales.

✅ Use keywords

Search terms grow your shop automatically.

✅ Add bundles

Bundles multiply income.

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Part 7 — Ayesha's Advice for Beginners

“Jitna jaldi ho sakay, start kar lo. Aap perfect kabhi nahi honay walay. Pehla template hamesha worst hota hai — 10th template se improvement start hoti hai.”

Her tips:

• Don’t copy; get inspiration

• Upload at least 20 products before expecting sales

• Post on Pinterest daily

• Don’t give up in first 30 days

• Focus on business templates (high demand)

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Final Words

Ayesha’s journey shows that:
🔥 You don’t need investment
🔥 You don’t need experience
🔥 You don’t need a team

You only need:

• Canva

• Consistency

• Correct niche

• Good keywords

If a Faisalabad student can build an Rs. 80,000/month online business using simple Canva templates, you can too.